Johnny Cupcakes Doesn’t Sell Cupcakes

Loren PetrowskiUncategorizedLeave a Comment

I first heard of Johnny Cupcakes in 2009 I think when a colleague of mine wanted to get cupcakes for someone’s birthday and the closest cupcake place to our work (so we thought) was Johnny Cupcakes and when she got there all they sold were shirts.  No cupcakes. What?  That always intrigued me but to be honest I never checked out the place and eventually left LA. Fast forward to a couple of weeks ago and I attended a fabulous Pep Rally hosted by Unique USA and the speaker was Johnny Earle of Johnny Cupcakes.  When I saw this notice come up in my in-box I knew that to attend this gig for two reasons: 1. I think that Unique USA is a amazing brand since I started shopping at Unique LA and 2. I wanted to hear more about this interesting brand.  But, this meant I would have to go straight from traveling all night on the red-eye from Honolulu, to LAX to go hear him but it was so worth it. For those of you not familiar with Johnny Cupcakes, here’s  some information and take-aways that he provided: At age 19 I began selling t-shits out of the trunk of my beat up ’89 Toyota Camry. With a learning disability and little-to-no start up money, I was able to launch my quirky ideas into a multimillion dollar, experience-based t-shirt brand with clothing stores set up like vintage bakeries. 1. What are you passionate about? What are you good at?  Try … Read More

Don’t ASSUME with your Directions

Loren PetrowskiUncategorizedLeave a Comment

I will admit I’ve gotten close to near-mishaps more times I’d like to admit because of assumptions. Here’s an example.  A client would tell me they would need a vegetarian option for a meal and I would list it on the entree portion on my worksheet and then say for example there are four courses, not all are vegetarian.  In my mind I’m thinking, well if this person needs a vegetarian entree, it would be a no-brainer they would need ALL courses to be vegetarian.  However, several chefs I worked with don’t necessarily work that way.  It’s just read the paper and execute.  I’ve been fortunate to work in places where we’ve been able to recover, but now I’ve learned my lesson. Specify that a vegetarian option is needed for each and every course served. You may be focusing all your attention on your correspondence with your customers, but how about your peers?  For example sending out directions for the day–or maybe a style shoot, at times you are missing the mark because something is missed?  Maybe you’re a bit too relaxed assuming everyone knows what you are thinking? This could go for your contracts too.  Is there just a little bit too much fine print there?  Of course it’s your client’s responsibility to read through your contracts before signing, but it’s also partly your responsibility that they understand what they are signing as well.  Most of the clients you are working with have never signed contracts with a photographer, or a florist, for … Read More